Steele Mellet has made a notable transition from his career as an intellectual property lawyer to co-founding the creative fragrance and design brand, Tsu Lange Yor, alongside his brother, Troye Sivan. This dynamic partnership blends their shared heritage, artistic vision, and commitment to authenticity. While Troye manages the creative side, Steele oversees the business aspects, bringing his legal expertise and a fresh perspective to the brand.
Launched in 2022, Tsu Lange Yor is already making waves with its unique scents and art-driven home products, symbolizing a harmonious fusion of personal expression and quality. The brand’s rapid growth and loyal following are testament to Steele Mellet’s essential role in establishing its foundation and guiding its vision for a meaningful, creative impact.
Here’s the revised table with the added information:
| Category | Details |
| Name | Steele Mellet |
| Nationality | Australian |
| Birthdate | July 24, 1993 |
| Age | 31 years old |
| Birthplace | Johannesburg, South Africa |
| Physical Characteristics | Gender: Male, Hair color: Brown, Eye color: Brown |
| Family | Parents: Shaun Mellet (real estate) and Laurelle Mellet (homemaker); Siblings: Troye Sivan, Tyde Levi, Sage Mellet |
| Sibling Information | Steele is the oldest sibling in the Mellet family |
| Current Role | Co-founder and Managing Director of Tsu Lange Yor |
| Previous Career | Intellectual Property Lawyer |
| Motivation for Tsu Lange Yor | Inspired by family heritage, personal expression, and Troye’s “Open Door” feature with Architectural Digest |
| Brand Launch | August 18, 2022, via pop-up in Melbourne’s Fitzroy neighborhood |
| Brand Focus | Divided into “Self” (fragrances) and “Sanctuary” (home products); emphasizes quality, art-driven design, and community |
| Signature Scents | Includes Luca (night scent), Pool (day scent), and TLY 5755 (dynamic, evolving scent) |
| Collaborations | Partnered with local Australian artists, including Craig Andrade and Joel Adler for fragrance and product design |
| Global Reach | Expanded to Dover Street Parfums Market in Paris; also available online |
| Social Media | Facebook, Twitter, Instagram |
| Trivia | Previously contributed written content for the website “Life Without Andy” |
| Family Connection in Brand | Tsu Lange Yor is named after a Yiddish phrase that reflects the Mellet family heritage and their Jewish great-grandmother’s legacy. |
| Net Worth | Estimated between $1 million and $5 million, based on various online sources. |
Who is Steele Mellet?
Steele Mellet is an Australian entrepreneur and former intellectual property lawyer known for co-founding the fragrance and design brand Tsu Lange Yor alongside his brother, musician and actor Troye Sivan. Mellet initially worked in one of Australia’s top law firms, specializing in intellectual property, before making the significant career shift to support this family-driven venture. His experience in the legal field, combined with his passion for creativity and personal heritage, plays a central role in Tsu Lange Yor’s unique approach to quality and artistic branding.
Family Ties in Tsu Lange Yor
Tsu Lange Yor is a family-centric brand deeply inspired by Steele and Troye’s shared heritage and personal connections. The name itself, a Yiddish phrase meaning “to long years,” honors their great-grandmother, a Holocaust survivor, and reflects the brothers’ bond and commitment to preserving their family legacy. This connection runs through every product and design choice, creating an intimate, heritage-rich brand identity rooted in their family values and cultural background.
The ‘Open Door’ Spark
The idea for Tsu Lange Yor emerged after Troye Sivan’s Architectural Digest “Open Door” feature, which showcased his passion for interior design and curation. Inspired by the positive response to his design style, Troye and Steele decided to turn their shared interest in design and fragrance into a full-fledged business. This initial spark pushed Steele to consider a career shift, leading him to dive into the entrepreneurial world with Troye by his side, transforming a shared passion into a brand.
From Law to Fragrance
Leaving a successful career as an intellectual property lawyer, Steele Mellet fully embraced his role as co-founder and managing director of Tsu Lange Yor. His legal background provides a strong foundation for managing the business side of the brand, allowing Troye to focus on creative expression.
Steele’s journey from law to fragrance showcases his adaptability and willingness to take risks, demonstrating a commitment to building a brand that reflects both his personal interests and professional skills.
Tsu Lange Yor’s Vision
Tsu Lange Yor is built on a clear vision that prioritizes authenticity, quality, and artistic expression. Steele and Troye’s goal is to create products that resonate personally with them and their audience, focusing on high-quality materials and thoughtful design.
The brand is divided into two categories: Self, which includes personal fragrances, and Sanctuary, featuring home products. Each product is crafted to offer an immersive sensory experience, reflecting the brothers’ dedication to detail and personal connection to the brand.
Mellet-Sivan Partnership
The collaboration between Steele Mellet and Troye Sivan is a unique blend of family trust and professional alignment. With Steele managing operations and Troye taking charge of creative direction, their partnership enables each to focus on their strengths.
This synergy has been essential in establishing Tsu Lange Yor as a brand that merges personal meaning with commercial appeal. Their shared values and complementary skills form a solid foundation, allowing the brand to grow while staying true to its roots.
The Scent Collection
Tsu Lange Yor’s fragrance line, curated by Steele and Troye, includes a range of scents that reflect the brothers’ diverse moods and personal styles. The collection features Luca, a blend of bergamot, cedarwood, and moss; Pool, with notes of tomato leaf, cucumber, and lychee; and TLY 5755, which combines Tasmanian mountain pepper, shiso, and vanilla.
Each scent is designed to create a distinct atmosphere, providing users with an olfactory experience that aligns with their mood, style, or occasion. These carefully crafted fragrances embody the brand’s commitment to quality and individuality.
Defining Scent Profiles
Tsu Lange Yor’s scent profiles are carefully curated to capture diverse moods and expressions, allowing users to connect with fragrances on a personal level. Each scent in the collection is designed to evoke specific atmospheres, whether it’s the warm, earthy tones of Luca, the refreshing blend in Pool, or the complex, evolving fragrance of TLY 5755.
These profiles reflect Troye Sivan’s attention to how fragrance impacts self-expression, with options that cater to different outfits, occasions, and even weather. The thought behind each profile is to create an immersive, journey-like experience, inviting wearers to explore each fragrance as it gradually transforms throughout the day.
Art-Driven Design
Central to Tsu Lange Yor’s identity is its art-driven design philosophy. Every element, from the fragrances to the home items like scented candles and oil burners, is crafted with a sculptural and aesthetic focus. Steele Mellet and Troye Sivan’s dedication to artistry goes beyond mere function, infusing each product with visual and sensory appeal.
Their collaboration with artists like Joel Adler, who helped design items such as the recycled aluminum dreidel, highlights the brand’s commitment to integrating art into daily life. This approach aims to inspire creativity and self-expression, making each Tsu Lange Yor piece a statement in personal and home aesthetics.
Melbourne Pop-Up Launch
The launch of Tsu Lange Yor in Melbourne’s Fitzroy neighborhood marked an exciting first step for the brand. Held as a pop-up, the event offered visitors an exclusive experience of the brand’s offerings in a space designed to feel like a curated home.
The launch generated significant buzz, drawing both fans of Sivan and fragrance enthusiasts, and it quickly sold out of its initial online stock. The Melbourne launch showcased Tsu Lange Yor’s artistic aesthetic and dedication to quality, setting the stage for the brand’s growing presence in Australia and beyond.
Australian Collaborations
Tsu Lange Yor’s roots in Australia are reinforced by collaborations with local talents, reflecting the brand’s dedication to supporting Australian artists and creators. From Flack Studio, which designed Troye’s home and the pop-up space, to perfumer Craig Andrade and artisans like Castorina and Halcyon Lake, the brand actively incorporates Australian artistry into its products and events. These collaborations help Tsu Lange Yor celebrate its heritage while building a distinct, Australian-inspired identity that resonates both locally and globally.
Global Reach with Dover
Only weeks after its launch, Tsu Lange Yor expanded internationally through a partnership with the renowned Dover Street Parfums Market in Paris. This placement gives the brand a prestigious platform within a globally recognized hub for innovative fashion and fragrance, allowing it to reach an international audience.
While the brand remains focused on limited and intentional growth, its presence at Dover Street Market demonstrates Tsu Lange Yor’s appeal to a discerning global market and its potential to establish a lasting presence beyond Australia.
Community and Brand Identity
Tsu Lange Yor’s brand identity is deeply intertwined with a sense of community, authenticity, and inclusivity. Steele and Troye have developed a brand that resonates with a creative, art-focused audience, one that values personal expression and quality craftsmanship.
Their emphasis on queer representation, collaboration with young artists, and commitment to sustainability adds layers of meaning to the brand. By building this community organically, Tsu Lange Yor stands as more than a commercial entity; it becomes a space where diverse identities and creative passions can find expression.
Future Goals for Tsu Lange Yor
Looking ahead, Steele Mellet and Troye Sivan envision Tsu Lange Yor growing into an internationally recognized brand rooted in authenticity and quality. They aim to expand the product range gradually, adding thoughtfully designed items that align with their commitment to personal and artistic expression.
The brothers plan to maintain an independent approach, emphasizing e-commerce and curated pop-ups while fostering creative collaborations. Their long-term goal is to create a brand that speaks to art lovers, creatives, and fragrance enthusiasts worldwide, continuing to build Tsu Lange Yor’s identity as a symbol of artistic quality and cultural connection.
Final Thoughts
Steele Mellet and Troye Sivan’s journey with Tsu Lange Yor embodies a unique blend of family heritage, personal creativity, and a commitment to quality and authenticity. From its carefully curated scent profiles to its art-driven designs, the brand reflects the founders’ dedication to meaningful, slow growth and community-focused branding.
Tsu Lange Yor isn’t just a fragrance line; it’s a celebration of personal expression and artistry, resonating with a global audience that values individuality and artistic quality. As it continues to grow, Tsu Lange Yor aims to remain true to its origins, building a legacy that reflects the values and passions of its founders.
FAQs
Who are the founders of Tsu Lange Yor?
Tsu Lange Yor was founded by musician and actor Troye Sivan and his brother, Steele Mellet, an entrepreneur and former intellectual property lawyer.
What does ‘Tsu Lange Yor’ mean?
The name ‘Tsu Lange Yor’ is derived from a Yiddish phrase meaning “to long years,” honoring the founders’ Jewish heritage and family history.
What types of products does Tsu Lange Yor offer?
Tsu Lange Yor offers a range of fragrances and home products, including candles, oil blends, and a unique dreidel designed in collaboration with artists.
Where can I buy Tsu Lange Yor products?
Products are available through the brand’s online store, with occasional pop-up events. They are also stocked at select retailers like Dover Street Parfums Market in Paris.
What is unique about Tsu Lange Yor’s fragrances?
Each fragrance is designed to evoke specific moods and experiences, with scent profiles that gradually transform, offering a layered sensory journey.
Should you wish to read more, head to our blog page.
